FAQ
Straightforward answers. No sales language.
Questions we get asked
Questions we get asked.
Who do you work with?
Technology companies whose buyers are technical: AI, cloud, data, developer tools, cybersecurity, observability, and enterprise software. We also work with agencies delivering technical campaigns for technology clients.
Do you only work with startups?
No. We work with startups, established technology companies, and enterprise teams in product marketing, developer marketing, partner marketing, and events. Company size is less important than whether the product needs technical explanation.
Do you work with agencies?
Yes. Marketing, PR, events, and creator agencies use us as the technical content and campaign delivery layer for their technology clients. Scope, attribution, and white-labelling arrangements are agreed per engagement.
Can we run a single campaign instead of a retainer?
Yes. Product launches, feature announcements, and conference or event campaigns are available as standalone projects. Recurring content and distribution engagements begin with an initial three-month scope.
What is the difference between content production and distribution?
Content Engine is production for your own channels. Distribution — founder-channel placements, newsletter placements, and partner creators — is included only where it is written into the engagement, and is scoped separately otherwise.
What do you do around conferences and events?
Pre-event awareness content, session and product explainers, speaker and announcement promotion, agreed on-site content or founder participation, and post-event recaps. Event operations, travel, attendance, and on-site production are scoped separately where relevant.
How do you measure a campaign?
We agree the objective and the metric before kickoff, and define what each number means. Reach and engagement come from channel analytics on our side. Documentation traffic, signups, and pipeline sit on your side, so we instrument and report those with your team rather than claim them.
How is pricing decided?
Pricing depends on the deliverables, distribution channels, campaign timeline, and level of involvement. We discuss scope and budget in the first conversation.
How involved is Brij?
Technical direction and editorial oversight sit with Brij on every engagement. Founder-channel placements, on-camera or on-stage participation, and advisory time are agreed per engagement rather than open-ended.
How does creator activation work?
Partner creators are activated for specific campaigns where they fit the audience and the brief. Creator activation, paid media spend, and paid amplification rights are scoped and priced separately from content production.
Do you work with competitors?
Category exclusivity is available as a separately scoped add-on. If you take it, we will not work with a direct competitor for the agreed term.
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