Campaign work

These are campaign engagements delivered by our founder for developer tooling and cloud companies. Retainer case studies will be published as engagements complete.

Campaign telemetryrolling 9 months · aggregate

KickoffLaunch weekToday

GitHub stars+14.2k
LinkedIn followers+38k
Engagement rate+6.4×
Pipeline ROI+312%
Hackathons run11
Webinars shipped27

Developer tooling platform

Goal: Launch a new graph engine to backend and data engineers.
Produced: One deep technical explainer, three architecture diagrams, a launch thread, and a newsletter placement.
Numbers: 1.9M impressions · 34,000 clicks to documentation · 4 weeks

Cloud data infrastructure company

Goal: Position a streaming product against an established incumbent.
Produced: Two technical teardowns, one comparison infographic, and a founder-led post series.
Numbers: 820,000 impressions · 6,100 attributed documentation sessions

AI agent framework

Goal: Explain agent orchestration to senior engineers without hype.
Produced: Four-part explainer series, reference architecture diagram, newsletter feature.
Numbers: 1.2M impressions · 4,400 signups in the campaign window

Observability vendor

Goal: Reach platform engineers evaluating tracing tooling.
Produced: Technical walkthrough, instrumentation diagram set, two amplification posts.
Numbers: 610,000 impressions · 2,700 docs sessions · 38 qualified conversations

Vector database company

Goal: Own the retrieval architecture conversation ahead of a release.
Produced: Benchmark explainer, retrieval pattern infographics, launch-week coordination.
Numbers: 1.4M impressions · 9,200 clicks · release-week signup record

Open-source LLM inference platform

Goal: Drive adoption among AI engineers evaluating self-hosted inference stacks.
Produced: Performance benchmark report, deployment guides, launch-week social campaign.
Numbers: 2.1M impressions · 12,400 GitHub stars in 30 days · 6,800 docs sessions