Campaign work

Founder background: Brij Kishore Pandey. 16 years in enterprise AI across financial services, healthcare, and insurance. Patents in AI and fintech.

Campaign engagements for technology companies and their agency partners. Founder-led delivery, with partner creators available for campaigns that include activation. Client names, quotes, and logos appear only where a client has shared and approved them, so the engagements below are described by category.

Where an engagement includes distribution, content runs through founder channels and the newsletter, with partner creators activated per campaign. Placements are agreed in the scope before work starts.

Founder channel audience
  • 0KLinkedIn followers
  • 0KInstagram followers
  • 0KLinkedIn newsletter subscribers
  • 0KThreads followers
Where campaigns run
  • LinkedIn
  • Instagram
  • X
  • YouTube
  • TikTok
  • Threads
  • Discord
  • GitHub
  • Reddit
  • Substack
  • Beehiiv
  • Kit
  • Conference
  • Hackathon
  • Webinar
  • Podcast

Platform-reported followers and subscribers, not delivered campaign reach. The figures overlap across platforms, so they are not a unique-people total. Partner creators are matched and confirmed per campaign and scoped separately.

What campaigns are built to move
  • GitHub stars and repo momentum
  • Documentation traffic
  • Trial and signup volume
  • Launch week visibility
  • Developer mindshare in a category
  • Competitive positioning against an incumbent
Campaign capabilities
  • Technical explainers
  • Architecture infographics
  • Launch week campaigns
  • Newsletter placements
  • Video walkthroughs
  • Comparison teardowns
  • Creator campaign activation
  • Event and conference amplification
  • Category exclusivity

Developer tooling platform

Goal
Launch a new graph engine to backend and data engineers.
Campaign
Deep technical explainer series with architecture diagrams and a newsletter placement.
Result
  • 218,000+ impressions across founder channels
  • 1.7% engagement rate
  • 1,782 comments and shares from named practitioners

Cloud data infrastructure company

Goal
Position a streaming product against an established incumbent.
Campaign
Technical teardowns, a comparison infographic, and a founder led post series.
Result
  • 213,000+ impressions across founder channels
  • 1.6% engagement rate
  • 789+ comments and shares from named practitioners

AI agent framework

Goal
Explain agent orchestration to senior engineers without hype.
Campaign
Multi part explainer series with a reference architecture diagram and newsletter feature.
Result
  • 378,000+ impressions across founder channels
  • 0.8% engagement rate
  • 745+ comments and shares from named practitioners

Observability vendor

Goal
Reach platform engineers evaluating tracing tooling.
Campaign
Technical walkthrough with an instrumentation diagram set and amplification.
Result
  • 698,000+ impressions across channels
  • 0.9% engagement rate
  • 3,472+ comments and shares from named practitioners

Vector database company

Goal
Own the retrieval architecture conversation ahead of a release.
Campaign
Benchmark explainer and retrieval pattern infographics, coordinated to launch week.
Result
  • 1M+ impressions across channels
  • 0.3% engagement rate
  • 4,725 comments and shares from named practitioners

Open source LLM inference platform

Goal
Drive adoption among AI engineers evaluating self hosted inference stacks.
Campaign
Performance benchmark explainer and deployment walkthrough across launch week.
Result
  • 148,000+ impressions across founder channels
  • 1.2% engagement rate
  • 892+ comments and shares from named practitioners

Awareness results only. Impressions and engagement are taken from founder channel analytics for the campaign period, and describe how content performed on those channels. They are not signups, adoption, or pipeline. Client-side conversion data is not shown because it sits in the client\u2019s systems and appears only where a client has shared and approved it. Creator activation is scoped separately and is not included above.